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Explain the scope,need and benefit of market segmentation

Market was defined as the place or areas in which buyers and sellers functions. Marketing is a exchange process. The products are matched with markets.A marketers and products are the twin factors on which all marketing process are based nothing happen in our economy, unless and until some body sales nothing. Hence selling is very essential and for selling markets is essential. Market is the aggregate demands for the potential buyers of commodity or services.                        The process of subdividing market is called as market segmentation.The term segmentation is the use to sub-divide the market or customers of the product in order to capture more sale effectively and efficiently. Even for product line having a similar needs of different need of market segments.     "Market segmentation is the subdividing of a market into distinct subsets of customers, he any subset may conceivably be selected as a market target to be reached with a distinct marketing mix''.    

What is mean by research

The very common meaning of research is ''a search for knowledge". Research is an art of scientific investigation. It is a movement forms the known to the unknown. Curiosity is an essential natural feeling of every human being. Whenever the unknown fact confronts us, we try to find  the meaning and causes of that fact. This feeling of human being is the mother of all knowledge and the method which he employs for obtains the knowledge of whatever the unknown, is called as research. Thus, research is a voyage of discovery. It is s scientific and systematic search for pertinent information a on a specific topic. It is an organized enquiry. If clarifies doubtful facts.It corrects the misconceived facts or ideas. It seeks to find explanations to unexplained phenomenon. In facts, research is an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with help of study, observation,comparison and experiment. In short, resear

Public Administration

Public administration is a system through which the government carries out its business of ruling and controlling effectively. Maintaining public administration  is the first foremost responsibility of any government. The aim of educating people in public administration is to train them in democratic values such as equality, justice, security, effectiveness and order. It also prepares such human resources who can critically analyze and review public policies of the government. These public administration are enabled to bear the responsibility of determining the policies and programmes of the government like planning, organizing, directing, coordinating and controlling of government operation. Because of the specific training in public administration, execution and direction .      Branches of public administration are below. HUMAN RESOURCE MANAGEMENT The function of human resource management is to equip the employees with the capabilities to manage records, promotion and

Career opportunities in Geophysics

Geophysics, a branch  of Earth  sciences,is the study  of the Earth by quantitative physical  methods, especially  by seismic, electromagnetic and radioactivity method. The theories  and techniques of geophysics  are employed extensively in the planetary sciences in general. Geophysics has increased dramatically man's ability to exploit  natural resources. Human senses cannot detect variations in the earth's gravitation field of one parts per millions. Seismology, the primary method of petroleum exploration, requires exact timing and recording of very low-amplitude vibrators, vibration that is far below that which a human would sense. Geophysicists are involved in field investigation, laboratory studies and experiments, data collection from instruments placed below the earth's surface and from satellites hundreds of kilometers above the surface; data processing and analysis using some of the world's most potent supercomputer and drilling wells thousands of meters  dee

Kidney failure causes

Acute Renal Failure Acute kidney diseases are characterized by abrupt onset of  kidney related symptoms with or without decrease in kidney function. Which come up in  day to  week time and must often recovers in 3 months period. It  is a clinical syndrome  characterized by abrupt onset and rapid deterioration of kidney function(GFR), progressing over day to weeks resulting in accumulation of waste products like urea,creatinine and potassium etc.This must often recovers fully. Acute kidney failure is commonly associated with aliguria(urine output of( <500 ml/24hrs) In  small number of patients  however urine output may be normal or increased                                               Causes of Acute Renal Failure ➤ Pre renal acute kidney injuries:  Decreased blood supply to kidney. Abnormality before kidney: heart failure or condition with loss of blood volume due to hemorrhage. ➤  Intra renal acute kidney injuries :  abnormalities within kidney. ➤ Post ren

Higher Studies in Pure science

BACHELOR OF SCIENCE     Bsc. Among the oldest, yet most popular course,offer a number of traditional as well as upcoming application-based specialisation. These include biochemistry, biotechnology, botony, chemistry, computer science, genetic engineering, geology, information technology, life science, math, microbiology, molecular biology,physics,statics and zoology.The duration of the programme is three years. Once students specialise in a subject at the undergraduate level, they can opt for an MSc in the same discipline or switch their specialisation.                                                                                                                  

Renal regulation of solutes- electrolytes and metabolic waste.

➤ Electrolyte Balance Changes in the concentration of electrolytes in the body may be due to changes in the amount of water or the amount of electrolytes. Sodium is the most common of the cations that exists in the extracellular fluid. As it is excreted through urine, it's balance in body is maintained by kidney. When the amount of sodium is decreased, aldosterone production is increased and an increased amount of sodium is re-absorbed by kidney. The  secretion of the aldosterone is influenced by ACTH from Pituitary gland by a fall in the concentration of sodium in the blood and by renin produced in the kidney. ➤ Water Balance Water constituents about 60 percent of adult human body weight. It is distributed in the body in 3 main  compartments, Blood Plasma-   5% of body weight. Interstitial Fluid- 11% of body weight. Intracellular Fluid- 44% of body weight.                                          Water is taken into the body through the alimentary canal a

Advantage and Disadvantage of Dialyser reuse for next Dialysis

Advantages   ➤ Allows more widespread use of costier dialyser(e.g.high KoF, high flux synthetic membrance with their benefits). ➤. Reduced exposure to residual industrial chemicals used in the manufacture of the new dialyser. ➤ Reduced incidence of intradialytic symptoms(controversial). ➤  Enhansed dialyser biocompatibility or reduced immune system activation (with unsubstituted  cellulose membrances and  when bleach is not used in  reprocessing). ➤  Reduction in treatment cost. Disadvantages ➤  Potential for exposure of patient and  personnel to chemicals. ➤  Potential for bacterial or endotoxin contamination of dialyser. ➤  Potential for loss of dialyser mass transfer (clearance) and ultrafiltration capacity. ➤  Potential for transmission of an infectious agents from one dialyser to another during  reprocessing.

Robot in the Service of Mankind

 A robot working as a watchman and even calling the police when required. A robot serving tea for you and removing trays from your table. Just imagine a scenario ! A nursing robot holding  a patient in its arms, washing  him and then putting him back in bed. A  robot washing  clothes, arranging tables even taking your dog out for a walk. A robot cleaning and polishing the floor  faster than a human worker. Robots  playing  cassette tapes or pianos , producing fascinating  sounds, telling stories to entertain children. Robots helping in agricultural operation - a mobile cybernetic pig-tender, an automatic milker, a fruit -picking gardener robot and  the sheep-shearing  robot.                          The Czech word ' robota ' means servitude or forced labour. It is because of this characterisation of  a robot in capek's play that people began to visualise a robot  as a monstrous human-like machine, something  to be afraid of.  Such fear  is dipicted  in mary Shelly

Retail Industry

The retailing industry covers a wide range of businesses like department stores, supermarkets, mail order firms, local shops and some manufacturing companies that sell directly to the public. Even  when goods are sold electronically, that is also considered as retailing. The retail sector includes all shops and stores that sell goods to shoppers, i.e., the ultimate consumers. The shoppers buy the products for personal and not business use. Supermarkets are usually grocery stores that sell an array of fresh and preserved food, take-out meals etc. and some also have exclusive departments for baked goods and confectionary, pharmacies, florists, and even health and beauty products. Large supermarkets even have non-food items such as household goods, greeting cards, and may even house a food court.                                         Department stores  normally stock apparel, home furnishings, major household appliances, etc. Different types of merchandise are normally arranged in