Career in public relation

Public Relation as a means of influencing attitudes can greatly expedite the social adaptations required for our material advancement by influencing public opinion.

Changes are being felt in various spheres of society, particularly in the life styles and attitudes, for the current changes in society are basically because of shifts in public attitudes whether they are in business, education, science or technology.

Public Relation are rapidly gaining attention worldwide. Public Relation is synonymous with management job, and monitoring, evaluating and maintaining mutual relations and creating an understanding between an organisation and the public.

THE JOB

How The public perceives you or your organization is an important factor for one's market standing and this precisely is the job of public relation officer. PROs play crucial role in creating and maintaining relationships within as well as outside the organization. Within the organization they organize management-employee meets, inform employees about organization policies etc.

They also have a maintain a liaison with government department, trade union, the press etc.

PLACEMENT

In terms of career opportunities PR involves product publicity, corporate publicity, improvement of
relations with government, publishing corporate publications like newsletters, bulletins, magazines for employees etc. Public Relation Officer are employed in the corporate sector, public sector, government agencies, tourist agencies, hotels, bank and other financial institutions private consultancy firms.

They are also employed with individuals like political figures, models and film stars who want their pictures, profiles and interviews published in magazines and need agents who can create and maintain a desired image.

SKILL

For a successful career in PR, you must possess certain qualities like excellent communication skills which greatly help in clearly expressing one's thoughts. A good personality and the ability to get along with people, both in and outside an organization is also important. Being polite and calm even while working under pressure is an additional qualification. Confidence, far-sightedness,event-management and the ability to handle crises are other key traits of a successful PRO.

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