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What is Google AdSense?

AdSense was released in 2003 and since then it has become the most popular advertising platform for web publishers.

Over 10 million websites use AdSense and this number is increasing with every passing year.

It is a closed platform that takes ads from Google Display Network (like Google Ads) and shows them on the publisher’s website. Google AdSense is an ad network for web publishers to monetize their online content.                                     

AdSense is a great way for new publishers and bloggers to make easy money from their content. However, as a website grows with the number of traffic and quality of content, publishers should start thinking about increasing this revenue.

  •  Revenue model
Both per-impressions and per-click.
  •  Supported format
Text, image, native, video, and interactive media ads.

  • Targeting

Contextual, placement, personalization, and Run of Network.

How Does AdSense Work? 

AdSense asks you to place a header code on your website. This code is very important as it is responsible for checking your website for issues, generating reports, allocating ad units, and everything important for monetization.

AdSense is easier to use if a publisher knows the basics of HTML and CSS. AdSense asks publishers to place a header code on their  website. This code is very important as it is responsible for checking publisher's website for issues, generating reports, allocating ad units, and everything important for monetization.

The next step for publishers is to create ad units and placements. This is where ad tags are required. Using ad tags, publishers can customize the ad units including size, preferable colors, and targeting options. Then these ad tags can be placed on webpages at suitable placement and start showing ads.

Publishers place two types of codes

  • Head code

This is a site-wide placement that continuously monitors the website to required collect details. This is also required for other AdSense code on the website to work.

  • Ad tags

These are customized ad units that can vary for different webpages. These codes are responsible to fetch the type of ad creative customized by publishers.

Types of targeting offered

➤ 1. Placement targeting

This is when advertisers look for a specific ad size and placement that could be above the page, below the page, sidebar, or more.


➤ 2. Run of Network

Run of Network lets advertisers target all sites in the AdSense network,except explicitly excluded sites, according to available inventory. 

➤ 3. Personalized targeting

AdSense tries to based on their interests such as sports or traveling.

 ➤ 4. Contextual targeting

Finding the right ads based on keywords used on the webpage and matching it with the advertiser’s campaign.

  • Google approved secure ads

Google safe checks all ad creatives from advertisers to avoid offensive ads and malicious appearing on the publisher’s web page.

  • Supports almost all web ad formats

Text, display, native, video, and rich media ads are supported. Especially the native ads by AdSense are designed to blend well with site content to offer seamless ad experience to users.

  • Easy to use and manage

Simple dashboard to check monthly earnings, create and optimize ad units, and run experiments.

  • Free to get started

AdSense works on a revenue share model, which means AdSense doesn’t make money unless publisher make money.

  • Add multiple websites

Publishers with multiple properties can link all of those to a common AdSense account. This helps in managing and optimizing all properties in one place.

  • Unforgiving towards policy violation

Instant termination of account if Google policies are hindered. Depending on the violation, Google takes months to get back to normal or never allows to use AdSense ever again.

  • Straight-forward eligibility standards

If publisher content is original and doesn’t fall under any unsafe category with a decent design and architecture, AdSense approves sites easily.

Adsense Payment

AdSense has a monthly payment cycle. A publisher receives the payment from AdSense between 21st to 26th of a month if the revenue exceeds a $100 threshold.

  • Payment terms:-

Net-30 days.

  • Minimum payment threshold:-


  • Supported model:-

CPM and CPC.

  • Payment method:-

Electronic Fund Transfer(EFT) and Wire Transfer.

       Adsense Policies

  • It is mandatory to all AdSense publishers to comply with its policy and best practices.
  • The publisher should own the website.
  • Publish high-quality original content.
  • One should not promote abusive and/or
  • obscene content. Similarly, illegal and plagiarized content is not welcomed.
  • Genuine traffic source — paid/bot traffic and click farm activity are not allowed.
  • No invalid click or practices like clicking on own ads to inflate CTR.
  • No smart tricks to encourage clicks on ads. This can lead to a permanent ban.
  • Use ads.txt to show partnered networks that are allowed to sell inventory.


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