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YouTube Tactics

• Add your video to various social media communities for more exposure.

• Attract viewer's attention by important keywords into the title. This also help to boost the search engine results.

• Use the word "video" into the title, since people usually include this word, it will get a lot more result in the search engines.

• Have fun and focus on fun, so your are creating something people will want to share and forward to others.

• Post the videos on the social media websites to make the videos viral as many websites as possible.

• Make sure you have good camera and editing equipments.

• Keep content funny, engaging and informative so viewers will watch it from beginning to end.

• Remember that nothing is perfect in online videos unless you have a professional editor, so just have fun and keep the goal in mind.

• Try to limit the video to a couple of minutes if possible. After about two and a half minutes viewers generally tend to lose interest and move onto something else.

• Use as many places as you can to embed your video.

• Practice before posting the final video. Do a few dry runs before taping and publishing.

• Do not lose sight of the purpose and mission of the video. Be yourself.

• Assemble a cast of characters. Use other people in the videos besides yourself. Recruit friends, coworkers and family members to be actors in the videos.

• Use costumes and other organic things in your video. Fancy editing does not always make for the best viewing.

• Write the script in advance. While impromptu videos are fun, it is really easy to mess up the vision when you improvise.

• Use analytics tools like to track your source and hits.

• Be Real and do not try to fake out your viewers.

• Most people can spot a fake video or something that isn't sincere.

• Do not make your video an ad. In other words, get a point across but do it without trying to sell something.

• Upload webcam live videos. Have a Webcam located at your office, or other location and then upload this onto your YouTube channel. It is a fun way to get others involved in the day to day operations of what you are doing.

• Do not use inappropriate words, language and behavior.

• Utilize Yahoo Video and other sites to get your video exposed to other audiences.

• Do not use music on your video that you do not have the right to. This can lead to all kinds of programs, so either use your own or get permission.

• Try to keep the videos you create clean without too much controversial material.

• Create Well thought out professional style videos that are edited properly.

• Keep the resolution of the video as high as possible, so it's as clear as it can be.

• Create a series of ongoing videos or stories, so users will be hooked want to learn more.

• Use tags in addition to the keywords, as this also gets people's attention.

• Embed your logo and website into the video somehow. How can do this with text at the end or begging, or by including your logo or URL throughout the entire video.

• Make sure that the sound on your videos is clear and mixed and edited well so user can clearly hear it.

• Do more that just talk. People don't want to sit and watch a person just talking to the camera.Make it exciting and interesting as well as fun.

• Have goals for your YouTube videos, but remember that there are thousands of videos on the YouTube and some have million of hits while others only have a couple hundred. Set realistic goals.

• You can release more than one video at once.

• Be aware that not all videos you create will be a hit and miss venture, so be patient and practice making good videos.

• Do not forget that the title of the video is just as important as the the content.

• Stick to a scheduled if you record a series, otherwise people will just give up on the videos, Be sure to release the next ones on time.

• Have a sign off that people will remember, then stick to it. This creates a sense of branding.

• Try to open each video with a small montage, song, or your logo, so that people easily recognize your business or who you are.

• Watch others and learn By viewing others that are related to your business, you can get a feel for what people are doing and what others are saying about it.

• Specify your channel type and have a clear sense of what you are offering on the channel's main page.

• Make a channel and profile. This gives viewers a home base to look at your videos and check on any new once.

• Aside from your logo and website, include a way for people to contact you or your business via email.

• Stick to your target audience. Don't try to branch out too far from your purpose, or you could easily lose loyal followers.

• Choose the thumbnail wisely. YouTube actually lets users choose their thumbnails so do it carefully and thoughtfully.

• You can delete comments, so do not hesitate to get rid of negative or rude comments under your videos.

• Let your email subscribers and customers know when a new video is posted. 

• If people pot negative comments, ignore them. By "feeding the trolls" you are encouraging their bad behavior and you might say something you regret later on.

• Ask for feedback from your viewers. Some people will not comment unless you ask them to.

• Think about overall color schemes. Some videos may record in a yellow or red. This can affect viewer's opinions subliminally, so try to keep the colors realistic.

• Be sure to thank people who post positive comments or consider themselves followers of your videos.


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