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Various Steps in Buying Process

Before discussing the buying process, it is important to recognize that various buying situations will have an influence on this process. First of all, consumers are likely to display various  levels of commitment, depending on the nature of the purchase. It has been suggested that there are three such levels.                     1. Extended problem solving In this situation,such as the decision to take a long-haul holiday, the consumer is likely to have a deep level of commitment, to make a detailed search for information, and to make an extensive comparison of the alternatives.           2. Limited problem solving In this situation, the consumer will have some degree of knowledge or experience already, but many factors will be taken for granted and the information search will be far more limited. A Second holiday at a favorite skiing destination maybe purchased in this way.     3. Habitual problem solving This is repeat purchase of a tried and tested short break or day excu

Explain the scope,need and benefit of market segmentation

Market was defined as the place or areas in which buyers and sellers functions. Marketing is a exchange process. The products are matched with markets.A marketers and products are the twin factors on which all marketing process are based nothing happen in our economy, unless and until some body sales nothing. Hence selling is very essential and for selling markets is essential. Market is the aggregate demands for the potential buyers of commodity or services.                        The process of subdividing market is called as market segmentation.The term segmentation is the use to sub-divide the market or customers of the product in order to capture more sale effectively and efficiently. Even for product line having a similar needs of different need of market segments.     "Market segmentation is the subdividing of a market into distinct subsets of customers, he any subset may conceivably be selected as a market target to be reached with a distinct marketing mix''.    

Satpuda Tribal Life

Tribal communities have been residing in India since the past and even in the present existence there are tribal groups throughout the country. They are spread out mainly across the state of Maharashtra, Gujarat, Rajasthan and Madya Pradesh. Bhil is the 3rd largest tribe in India. Bhil Tribal mainly lives in Satpuda and Vindhya,The Mountains range in the western region of Madhya Pradesh extend beyond the vision. Mountains embracing each other, layer after situated on the Great Gangatic Plain. Tribal groups are the people that are normally isolated and dwell in forests and hilly areas, the educational levels are low amongst them and they are engaged in various kinds of jobs such as selling products, some migrate to the other regions to work as agricultural laborers and so forth. Effect of globalization on tribals, tribes and the outside world, education of the tribal groups and nutrition programming for tribal children. These areas provide the information that how tribals lead their dai