Public Relation as a means of influencing attitudes can greatly expedite the social adaptations required for our material advancement by influencing public opinion. Changes are being felt in various spheres of society, particularly in the life styles and attitudes, for the current changes in society are basically because of shifts in public attitudes whether they are in business, education, science or technology. Public Relation are rapidly gaining attention worldwide. Public Relation is synonymous with management job, and monitoring, evaluating and maintaining mutual relations and creating an understanding between an organisation and the public. THE JOB How The public perceives you or your organization is an important factor for one's market standing and this precisely is the job of public relation officer. PROs play crucial role in creating and maintaining relationships within as well as outside the organizati